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Broadridge’s Global Head of Data Management, Nathan Wolaver, discusses with Financial IT how adopting a managed data service can help to achieve a firms high-level strategic objectives, and the five main obstacles that can stand in the way. This article examines these obstacles, such as a loss of control, non-materialized cost savings and a lack of data quality standards, and offers solutions that will lead to an effective managed data service. Outsourcing reference data operations can allow firms of all sizes to reap a range of benefits, and overcoming the obstacles in the article and ‘clearing the path’ is the first step to claiming these benefits.