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Consumer Preference and Profile Management

Verify utility customer identities and manage their communication preferences

Consumer Preference and Profile Management from Broadridge helps utility companies streamline the management of customer profiles – from initial identity validation to the capture, maintenance and audit of customer preferences across channels. Plus, it helps encourage loyalty, build better connections and accelerate the meter-to-cash cycle with self-service delivery instructions.

Build comprehensive customer profiles

Combines customer information with data derived from third-party sources to generate comprehensive profiles that will enable you to better understand and deliver communications that meet customer needs.

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Validate Consumer Identities
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Simplify Preference Management
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Manage Paper Suppression
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Maintain Consumer Profiles
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Support Brands with Hosted UI
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Address Compliance Needs

Build and Manage Optimal Consumer Profiles

Consumer Preference and Profile Management

Supporting all channels, all customers

  • Verifies customer identities and empowers them to maintain their own profile information
  • Automatically syncs delivery and notification preferences across channels, including print and postal, email, text and emerging digital channels


  • Supports enterprise, business-unit and document-type levels for more accurate information management
  • Combines consumer preferences into a single view for insight
  • Integrates with Print Delivery product to suppress appropriate paper documents and reduce costs

Reimagine Communications

Reimagine essential communications as an opportunity to drive customer engagement, efficiencies and business results.

How We Can Help

A robust platform, delivering 5B+ communications annually

North American households reached.
Brands trust Broadridge to deliver their essential communications.
U.S. consumers connect to the channels in the Communications Cloud.
Photo: Telecom sales rep meets with a new customer, demonstrating electronic communications capabilities Photo: Telecom sales rep meets with a new customer, demonstrating electronic communications capabilities

Let’s talk about
what’s next for you

Our representatives and specialists are ready with the solutions you need to advance your business.