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Over the past 20 years, a $600 million industry of external research and data providers has emerged to fill the growing need for extensive market intelligence targeted toward asset managers. Providers of all shapes and sizes have sprung up and now populate the landscape with an array of options and service levels. Some are smaller vendors that focus on niche markets, while others are much larger and more general with a broader menu of services.
The wide range of providers unquestionably means more choice and flexibility for asset managers, but it also can make it harder for them to identify the best fit for their needs. This report outlines the current state of the market and proposes a way to optimize the spend on business intelligence.