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LONDON, March 19, 2019 – Fund Brand 50 (FB50), a research study by Broadridge Financial Solutions, Inc. (NYSE:BR), a global Fintech leader, reveals the best brands in European third-party asset management and names the latest movers and shakers. The independent study, now in its eighth year, measures asset managers’ relative brand attractiveness based on fund selector perceptions across ten brand drivers. The research also examines the best third-party brands in each of Europe’s ten largest retail markets.
The latest annual brand study reveals that size does not matter when it comes to building brand credibility. Those brands that made the biggest gains had varied backgrounds, product scale and investment expertise, and all demonstrated high conviction stories to engage the industry’s most influential fund buyers. Asset management giants BlackRock, JP Morgan and Fidelity held on to their leadership positions, while the French multi-affiliate group, Natixis, jumped 11 places, closing in on a position in the ranks of the elite top-ten. Joining Natixis as groups with the biggest brand momentum were Pictet and Robeco – all three enjoying significant improvements to the Total Brand Scores on which the FB50 rankings are based.
|Top 10 cross-border groups ranked by total brand score|
|Rank||Fund Group||Rank Change|
Below the top tier, the fastest rising brands included a mix of international managers including the US managers Morgan Stanley, T Rowe Price and Wellington Management; UK provider, Hermes
Commenting on the latest results, Diana Mackay, managing director, Broadridge Global Distribution Solutions said: “This year’s brand rankings prove, more than ever before, that brand success is not simply about scale, price
Additional findings from this year’s study include:
Asset managers, consultants and other industry stakeholders interested in receiving the in-depth FundBrand 50 analysis can visit http://fundbuyerfocus.com/fb50 for more information.
 Total brand score based on ten brand drivers
About the research
* The Fund Brand 50 report is an annual study monitoring the influence of brand on third-party fund selection. The study is based on intensive interviews with more than 1,200 of the most significant fund selectors in APAC, Europe and the U.S. Fund selectors are asked to name their top-three suppliers based on 10brand drivers including: appealing investment strategy, client-oriented thinking, innovation and solidity. Using statistical analysis, answers to these and other preference questions are transformed into a ‘Total Brand Score’, on which groups are ranked.
Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with more than $5 billion in revenues, provides the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for banks, broker-dealers, asset and wealth managers and public companies. Broadridge’s infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operations platforms underpin the daily trading of more than U.S. $9 trillion of equities, fixed income and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries.
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