Access the latest news, analysis and trends impacting your business.
Explore our insights by topic:
Additional Broadridge resource:
View our Contact Us page for additional information.
Your sales rep submission has been received. One of our sales representatives will contact you soon.
Rich Daly argues that the future of financial advice will require a hybrid approach – part human, part robot, in other words: bionic. Robo-advisors are the latest trend in the world of personal financial advisory, think Learnvest, achieving triple-digit growth last year. Many wealth firms are embracing robo-advisors because the younger generation is demanding it.
What we know
As the focus of financial advice shifts strongly from investing to planning – good financial advice depends upon intellectual capital and an understanding of nuance that robots may overlook. People who have goals that require more than basic investing, personalized advice is still a necessity. The advantage of robo-advisors is that it sets a platform for young people into the investing world while humans support them as their financial lives become more complex. That will benefit the financial industry and individual investors who will make better investment decisions whether their advisor is a robot, a human or the likely bionic hybrid.