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About Broadridge

Press Release

Broadridge Financial Solutions Powers Credential’s Self-Clearing Brokerage Business

TORONTO, ONTARIO, March 21, 2013Broadridge Financial Solutions, Inc. (NYSE:BR) today announced that Credential Securities Inc.’s conversion to a self-clearing IIROC (Investment Industry Regulatory Organization of Canada) brokerage firm will be powered by Broadridge’s Dataphile securities processing and advisor desktop platform. Broadridge’s unique, customizable and scalable solution provides Credential with greater control over their online and full service businesses and facilitates their continued growth.

Credential’s move to self-clearing provides greater control and more flexibility to expand their investment product offerings to their partners.

“Self-clearing provides Credential with a competitive advantage by enhancing our service offering to clients and maximizing revenue opportunities,” said Doce Tomic, President and CEO, Credential. “Broadridge brings deep bench strength in brokerage technology services and domain expertise along with an already robust client base, which provides the necessary level of scale from day one – they provide their expertise so we can execute on ours.” 

Broadridge’s solution can be deployed in its entirety or in key strategic components on a turnkey basis.

“Broadridge is committed to partnering with our clients and providing them with the technology and processing solutions that will help them grow their businesses. Credential is a great example of a company evolving their business model to gain a competitive advantage,” said Michael Dignam, President, Broadridge, Canada.

In addition to implementing Broadridge’s Dataphile solution to power their self-clearing brokerage offering, Credential also selected Broadridge Canada's Smart Document Fulfillment solution. This automated data processing and document delivery service for post-sale fulfillment of transaction confirmations and regulatory Fund Facts and Prospectus documents, facilitates Credential’s compliance with Point-of-Sale (POS) regulations.

About Credential Financial Inc.

Credential Financial is a national wealth management firm, with over 20 years of experience in the Canadian financial services industry, offering a full suite of products and services to over 225 organizations and more than 1,300 advisors. Credential and its member companies (Credential Asset Management, Credential Securities, Credential Direct, and Credential Insurance Services) provide MFDA and IIROC dealer services, online brokerage, and insurance solutions to credit unions and independent financial institutions across Canada. For more information, visit

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