Broadridge Adds Verge Advisory Founder to its Data and Analytics Business

NEW YORK, Sept. 6, 2018 – Broadridge Financial Solutions, Inc. (NYSE:BR), a global fintech leader and recent addition to the S&P 500 Index, has hired Andrew Guillette, founder of Verge Advisory and former Chief Operating Officer of Cerulli, to join Broadridge’s Data and Analytics business.

Andrew joins Broadridge with a successful track record delivering industry-leading market research to U.S. asset managers, and his hire will enhance Broadridge’s market research and insights offerings to asset managers. In addition to his tenure at Verge Advisory, Andrew’s experience in asset management and distribution analytics as Chief Operating Officer of Cerulli Associates strengthens Broadridge’s consulting, research, data, analytics and reporting offerings, helping asset managers navigate the changing distribution landscape, identify new products and grow sales.

In light of the ever-changing U.S. distribution landscape, asset managers need both comprehensive market research and data-driven insights to effectively manage sales and marketing programs. Broadridge’s data coverage across retail and institutional channels, in combination with forward-looking research and consulting offerings, allows Broadridge’s clients to be steps ahead in growing their businesses in the current market environment.

“We are thrilled to welcome an industry leader like Andrew to our team and are confident his expertise, combined with our unique data and analytics products, will prove to be critical in helping our clients prepare for the changing distribution landscape and be ready for what’s next,” said Dan Cwenar, Head of Asset Management Data and Analytics, Broadridge. “Targeted, timely, data-driven insights are more important than ever, and Andrew will help us deliver this for our clients.” 

“Asset managers are demanding a fully integrated offering of data, analytics and insights from one provider,” said Andrew Guillette, Founder, Verge Advisory. “I am delighted to be part of Broadridge, a firm that is actively responding to client needs and well-positioned to provide a broad, integrated offering to the financial services market.”

The addition of Andrew Guillette is the most recent development in a series of expansions that advance Broadridge’s strategy to help asset managers derive deep insights from distribution data to better inform their growth strategies. In the last year, Broadridge has invested in expanding its market research and insights solutions with the acquisition of institutional data and intelligence provider Spence Johnson, specialist fund brand and research firm MackayWilliams and the hire of the founding team of U.S. fund distribution experts from Atom Analytics.