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Amid this period of ongoing change, with the potential for continued market volatility, Broadridge stands ready to help you navigate what’s next. Our highest priorities are keeping our associates safe and ensuring our ability to serve our clients. View resources.

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About Broadridge

Winfund W.investment

Enhanced back office capabilities for independent dealerships

Run your operations across multiple lines of business through our extensive investment framework. Optimize efficient workflows for independent Mutual Fund and Segregated Fund Dealers, EMDs, deposit brokers, MGAs and National Accounts. On our platform, eTrades are completed and client updates can be supported through Fundserv , through intermediaries, or through direct order entry.

Enabling efficient dealership operations

On our platform, eTrades are completed and client updates can be supported through Fundserv or through direct order entry.

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W.connect and Back Office
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Advisor Dashboards
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Investor Facing Wealth Reports
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Model Portfolios
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Web Services/API

W.connect and Back Office

  • Core, web-based and back office user interface
  • Supports centralized, decentralized, hybrid, and multi-branch dealer operations
  • Servicing nominee, client name and intermediary accounts

Management/Advisor Dashboards

  • Business intelligence and dashboard views for advisors and dealer owners
  • Advisors use the dashboard to manage their investor book of business assets
  • Identify the status of compliance items and take needed actions.
  • Current and historical Management views of financial performance of the dealership
  • Comprehensive analysis of new money in, and money out of the dealership


  • A comprehensive suite of configurable day-to-day, ad-hoc and historical compliance reporting
  • Controls to satisfy all MFDA and AMF needs
  • Efficient single and multi-branch dealer operations
  • Includes toolkits and reporting to support regulatory audit requirements

Investor Facing Wealth Reports

  • Comprehensive, consolidated, customizable investor facing Wealth reports
  • For Mutual Fund and Segregated Fund dealers, EMDs, Deposit Brokers, MGAs and National Accounts

Model Portfolios

  • Creation and maintenance of Model Portfolios
  • Integrated investor profile questionnaire
  • Point Based Determination of Investor suitability

Web Services/API

  • Secure third-party application access to the Winfund digital ecosystem
  • Includes CRM, Portfolio Management, Robo Advisors
  • Includes AI-powered Wealth Management
  • Includes Onboarding Solutions and Straight Through Processing (STP)
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