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LAKE SUCCESS, N.Y. - December 13, 2017— Broadridge Financial Solutions, Inc. (NYSE:BR), a global fintech leader providing communications, technology, data and analytics solutions, today released findings from the Broadridge Consumer Trends Survey, identifying key consumer trends, behaviors and engagement habits around consumer statements and bills. The survey findings highlight the need to modernize and transform statements and bills from static documents to dynamic engagements that meets today’s consumers’ expectations.
Broadridge surveyed more than 1,000 consumers across the country and found most respondents want a streamlined digital engagement experience with companies. Consumers look for ease-of-access to information, personalized offerings, tailored discounts and flexible archival options.
“Bills and statements are key monthly customer touchpoints that should be personalized and tailored to each consumer,” said Rob Krugman, Chief Digital Officer at Broadridge. “With existing and emerging technology, companies can make bills and statements more targeted, dynamic and meaningful. This win-win situation provides consumers with the most relevant information that reflects their preferences and helps companies drive revenue, digital adoption rates and brand loyalty.”
The Broadridge Consumer Trends Survey also highlighted today’s consumer behaviors and ways brands can use their bills and statements to drive consumer engagement:
As a part of its effort to enhance and transform consumers’ experience with statements and bills to be a dynamic engagement, Broadridge – which delivers communications to 80 percent of North American households on behalf of more than 5,000 brands – recently conducted a six-week prototyping competition with client experience designers, engineers, data scientists and engagement strategists from top digital agency, Huge. The goal was to design an optimal communications experience for the year 2025.
The following market demands shaped Broadridge’s final design concepts from the competition, which you can view at www.Broadridge.com/Future:
For more ways brands can improve connections with customers, visit www.broadridge.com/cloud.
The survey gathered online responses over the course of two weeks in September 2017, from more than 1,000 consumers across the United States. The online questionnaire, which balanced a split between digitally savvy and non-digitally savvy individuals, measured demographic subgroups upfront to ensure a significant sample size for statistical validity.
Broadridge Financial Solutions, Inc. (NYSE: BR), a $4.5 billion global Fintech leader, is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. Broadridge's infrastructure underpins proxy voting services for over 50 percent of public companies and mutual funds globally, and processes on average more than U.S. $10 trillion in fixed income and equity securities trades per day. Broadridge is part of the S&P 500® Index and employs over 12,000 associates in 17 countries.
For more information about Broadridge, please visit www.broadridge.com.
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