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Case Study

A Proactive Approach to Garnering Securityholder Support for Controversial Issues

How to gain support for potentially contentious proposals.

A Proactive Approach to Garnering Shareholder Support for Controversial Issues

A mid-sized mutual fund company was facing a challenging proxy campaign, but they were able to gain support for potentially contentious proposals with the right solution.

The campaign included of 33 money market funds, 98 CUSIPS and 3.8 million positions, including 381,000 e-deliveries. Broadridge made recommendations regarding content and language in the proxy statements — engaging voters in ways that increased understanding and comfort with the overall intent of the proposals.

The campaign resulted in a successful proxy vote and the company can now apply this learning to future campaigns.