Like life, business comes at you fast, and never faster than in the last year when everyone changed their definition of normal. Fact is, a new reality requires a new strategy. As firms reimagine and reposition themselves for success, there's one undeniable truth, what you do next matters most.
Companies worldwide are trying to figure out how they can adapt to the next normal. The pace of business has accelerated, and workplaces are connected by technology. The next generation of client engagement requires new ways to capitalize on more opportunities.
Broadridge serves the global financial services industry. On your behalf, we deliver your vital client communications, we settle $7 trillion in trades per day, as well as hold trusted books and records for millions of industries. This responsibility offers a unique vantage point into our industry and our clients.
So let me take a moment to share the three things firms are doing to become faster, smarter, more agile and adaptive. Their number one priority is to increase efficiencies by accelerating digitization, using technology to digitize customer and employee experiences, workflows and operations.
Firms are also making smarter strategic decisions by leveraging data and intelligence to identify and engage customers, develop new products and fuel their automation and artificial intelligence efforts.
Plus they're reducing costs and mitigating risks through a concept called mutualization. Firms are turning to shared industry solutions as a smarter way to adopt new technologies and gain network efficiencies. Broadridge exists to serve the industry and is fully committed to helping our clients every step of the way.
We're adding redundancies to build resilience across our production and cloud-based solutions, working closely with regulators to accelerate innovation and digital transformation, enhancing our solutions with next-gen technologies and pursuing a constant stream of new capabilities via acquisitions.
At the same time, we're building on our progressive culture to create the workforce of the future with 12,000 associates around the world. Broadridge is here to make firms like yours even stronger, to ensure your success as the economy recovers.
Whether it's accelerating the adoption of new technologies like AI, blockchain, cloud and digital or transforming your business, what you do next matters most. I invite you to discover how you can turn an uncertain time into an opportunity for action with Broadridge.
Ready for Next.