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No Doubt of Social Media’s Importance as a Business-Building Tool

Social media is changing the advisor-client relationship by allowing for more informative discussions.

No Doubt of Social Media’s Importance as a Business-Building Tool

For many financial advisors, social media was once seen mainly as a way to develop touchpoints with millennials. That’s no longer the case as social media has developed into an essential tool for business development and client service during the past five years that’s providing advisors with measurable results, recent research reveals. Donna Bristow, managing director of North American wealth for Broadridge, weighed in on the topic for The Global and Mail.