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LONDON, March 19, 2019 – Fund Brand 50 (FB50), a research study by Broadridge Financial Solutions, Inc. (NYSE:BR), a global Fintech leader, reveals the best brands in European third-party asset management and names the latest movers and shakers. The independent study, now in its eighth year, measures asset managers’ relative brand attractiveness based on fund selector perceptions across ten brand drivers. The research also examines the best third-party brands in each of Europe’s ten largest retail markets.
The latest annual brand study reveals that size does not matter when it comes to building brand credibility. Those brands that made the biggest gains had varied backgrounds, product scale and investment expertise, and all demonstrated high conviction stories to engage the industry’s most influential fund buyers. Asset management giants BlackRock, JP Morgan and Fidelity held on to their leadership positions, while the French multi-affiliate group, Natixis, jumped 11 places, closing in on a position in the ranks of the elite top-ten. Joining Natixis as groups with the biggest brand momentum were Pictet and Robeco – all three enjoying significant improvements to the Total Brand Scores on which the FB50 rankings are based.
|Top 10 cross-border groups ranked by total brand score|
|Rank||Fund Group||Rank Change|
Below the top tier, the fastest rising brands included a mix of international managers including the US managers Morgan Stanley, T Rowe Price and Wellington Management; UK provider, Hermes
Commenting on the latest results, Diana Mackay, managing director, Broadridge Global Distribution Solutions said: “This year’s brand rankings prove, more than ever before, that brand success is not simply about scale, price
Additional findings from this year’s study include:
Asset managers, consultants and other industry stakeholders interested in receiving the in-depth FundBrand 50 analysis can visit http://fundbuyerfocus.com/fb50 for more information.
 Total brand score based on ten brand drivers
About the research
The research is conducted by the Berlin-based team of Broadridge Financial Solutions, Inc. The Fund Brand 50 report is an annual study monitoring the influence of brand on third-party fund selection. The study is based on intensive interviews with approximately 850 of Europe’s most significant fund selectors in 10 key markets. These selectors account for approximately €3 trillion of third-party assets. Fund selectors are asked to name their top-three suppliers based on 10 brand drivers, including: appealing investment strategy, client-orientated thinking, innovation and solidity. Using statistical analysis, answers to these and other preference questions are transformed into a ‘Total Brand Score’, on which groups are ranked.
Broadridge Financial Solutions, Inc. (NYSE: BR), a $4.5 billion global Fintech leader, is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. Broadridge's infrastructure underpins proxy voting services for over 50 percent of public companies and mutual funds globally, and processes on average more than U.S. $10 trillion in fixed income and equity securities trades per day. Broadridge is part of the S&P 500® Index and employs over 12,000 associates in 17 countries.
For more information about Broadridge, please visit www.broadridge.com
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