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Steve Scruton, President of Broadridge Advisor Solutions, joins a panel at a Broadridge and Aite “Digital Revolution” event to discuss Artificial Intelligence (AI).
The panel examines what could be happening in the next five to ten years, but more importantly, how to master “the basics” of existing technology to improve efficiencies and add greater relevance to customers.
Steve notes that a consistent flow of data is the driver to harness current AI and machine learning technology, and that one or two additional data points can be key differentiators in elevating the customer experience.