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Amid this period of ongoing change, with the potential for continued market volatility, Broadridge stands ready to help you navigate what’s next. Our highest priorities are keeping our associates safe and ensuring our ability to serve our clients. View resources.
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Golden Source of Data


By integrating BRACS with other technology solutions within your firm, the need for multiple data entry points is greatly reduced, data quality is increased, and BRACS can become a Golden Source of Customer and Account data for your firm. 

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BRACS can ingest and send Customer and Account data to and from various 3rd party applications such as CRM’s, data warehouses or document workflow systems. By integrating BRACS with other technology solutions within your firm, the need for multiple data entry points is greatly reduced, data quality is increased, and BRACS can become a golden source of Customer and Account data for your firm.

BRACS is currently enhancing our Account Opening and Maintenance workflow to add a bi-directional exchange of data between systems.

  • This integrated enterprise solution can bring Customer and Account data into BRACS from completed and approved forms originating in your 3rd party document workflow system and/or CRM. These feeds can bring in client compliance information, which is a critical data element missing from most Transfer Agent feeds.
  • Maintenance on Customers will happen in BRACS, either by the Home Office or reps in the field.
  • Changes made to Customer Records are reviewed and approved by the Home Office using the BRACS workflow, then sent to external systems (such as clearing firms and CRM’s). This exchange of data makes Customer data consistent across all databases within your firm.

This automated solution reduces manual entry, eliminates errors and reconciles data against multiple systems within your firm, supporting your organization with delivering on your brand of relationship quality with your Financial Professionals and their customers.

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