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There’s a lot of complexity in the world, requiring companies to balance geopolitical dynamics, regulatory changes and customer expectations. Drawing upon his 30-year career in banking, brokerage and financial services, and The ABCDs of Innovation™ — how Broadridge helps our clients understand and apply next-gen technologies — Chris Perry discusses turning disruption into opportunity, the issues that are keeping executives up at night, and insights into the future in this Reimagining Communications episode, “Get Ready for The ABCDs of Innovation.”
Starting with The ABCDs of Innovation: “There's a lot of complexity in the world, and I tend to try to break things down to simpler levels. So, I coined the phrase ‘The ABCDs of Innovation.’ A is for artificial intelligence. It's applying that technology to great use cases that will make the world more efficient, more effective and improve customer experience. B is for blockchain. It has immense possibilities; for example, we have blockchain platforms for global proxy, collateral management and repo. C is for the Cloud. There's a movement to make data available in a ubiquitous way so that it can be available in a SaaS model and the Cloud is a really powerful tool to do that. The D is for digital and data, which run through everything we do. They're both important because most of these other technologies are only as good as the data that you have. So, The ABCDs of Innovation are a way to simplify how we communicate about these very complex technologies and capabilities.”
Creating Engaging Experiences: “How do we make everything we do more engaging? Each generation is different in what they want and the way in which you engage the digital natives is different than those that can’t change the time on their flashing VCR clock. We have to respect that. The next generation of communications will be digital engagements that feel like personal interactions. We have to change the dynamics so that these essential communications are purposeful for the recipient. One of the things that Broadridge is working on is making those communications valuable and actionable for the recipient.”
Realizing “You Get Me”: “In the next few years, I think we're going to crack the code on using technology in order to provide this much-needed ‘you get me’ experience. We're going to have the technology to be able to understand the person. We're going to provide the nature of trust, the integrity of trusting the institution, because they've committed to me with the utmost of transparency that they're going to protect my information as if it's their own. It's an obligation of companies to demonstrate that and speak to that. When those things come together, you can see a very powerful application of technology to make it very much like, ‘You get me. You understand that I have two kids. They're going to college in two years and I'm thinking about retirement. I've got my parents and my partner's parents, who are going to be needing certain healthcare over time, and it's all going to be coming down on me at the same time. Who are my advisor and my advisors? How are the technologies and the companies, like Broadridge, helping me to have a fulfilling life as I focus on wealth, retirement, education, parental care?’ These are all challenges that humans are facing, and we need to find systems that enable communications, engagement and support.”
To dive into these topics and more, check out our podcast, Reimagining Communications.