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We are operating in a challenging new normal – a virtual living and working environment, requiring us to adapt quickly. At the same time, we are also connected in our shared desire for stability, calm and guidance. Drawing upon his 30-year career in banking, brokerage and financial services, and The ABCDs of Innovation® — how Broadridge helps our clients understand and apply next-gen technologies — Chris Perry discusses turning disruption into opportunity in this Reimagining Communications episode, “Get Ready for The ABCDs of Innovation.”
Starting with The ABCDs of Innovation: “There's a lot of complexity in the world, and I tend to try to break things down to simpler levels. I tend to try to break things down to simpler levels, so I coined the phrase ‘The ABCDs of Innovation’ to capture how Broadridge helps clients understand and apply next-gen technologies. A is for artificial intelligence. It's applying technology to use cases that will make the world more efficient and effective while improving the customer experience. B is for blockchain. It has immense possibilities; for example, we have blockchain platforms for global proxy, collateral management and repo. C is for the Cloud. There's a movement to make data available in a ubiquitous way so that it can be available in a SaaS model, and the Cloud is a powerful tool to do that. The D is for digital and data, which runs through everything we do. This is important because most of these other technologies are only as good as the data that you have. So, The ABCDs of Innovation are a way to simplify how we communicate about these very complex technologies and capabilities.”
Creating Engaging Experiences: “How do we make everything we do more engaging? Each generation is different in what they want and the way in which they engage. Digital natives are different than those that can’t change the time on their flashing VCR clock. We have to respect that. The next generation of communications will be digital engagements that feel like personal interactions. We have to change the dynamics so that these essential communications are purposeful for the recipient; they need to valuable and actionable for the recipient.”
Realizing “You Get Me”: “We're going to crack the code on using technology in order to provide this much-needed ‘you get me’ experience. Technology will enable us to understand people at the individual level. We're going to create trust because companies will start to commit with the utmost of transparency that they're going to protect my information as if it's their own. It's an obligation of companies to demonstrate that and speak to that. When those things come together, you can see a very powerful application of technology to show, ‘You get me. You understand that I have two kids that will be going to college in two years. I'm thinking about retirement. My parents and my partner's parents will require specific healthcare in time. And all of this will be coming down on me at the same time.’ We need to find systems that enable communications, engagement and support. This is when technology becomes vital to human connections.”
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