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Access the latest news, analysis and trends impacting your business.

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How do CEOs Approach Innovation?


Unprecedented times require bold action from leadership. Every obstacle is an opportunity to innovate. We asked 96 C-level executives from Fortune 1000 companies how they approach innovation and prioritize future technology investments. Here’s what they said:

Emerging technology will help increase efficiency, transform the customer experience and create new revenue opportunities.

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Value creation is the marker for measuring success.

Value Creation

Key innovation strategies: internal incubation and outside partnerships.

Missed opportunities

Nearly 80% of executives say that less than half of their firm’s innovation projects succeed.

Paper persists

Biggest obstacles to technology transformation? Access to talent, legacy systems and cultural inertia.

Print innovations drive digital interactions

Leaders look to a wide range of sources to keep up with next-gen technology trends.

Control and CX

Technology transformation has never been more important.

innovations consumers

About The ABCDs of Innovation®

Broadridge helps clients understand and apply next-gen technologies by simplifying the complex to help them be Ready for Next. We call this The ABCDs of Innovation®.

The ABCDs of Innovation includes a focus on AI, blockchain, the Cloud and digital–as well as the underlying data and analytics that makes them more powerful.


Photo: Telecom sales rep meets with a new customer, demonstrating electronic communications capabilities Photo: Telecom sales rep meets with a new customer, demonstrating electronic communications capabilities

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