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Shareholder Communications for Today’s Alternative Investments

Shareholder Communications for Today’s Alternative Investments

Cost-effectively secure the required vote results with a targeted shareholder experience.

When participation is critical, you need to analyze your shareholders, understand voting behaviors and execute a more strategic plan — all while controlling spend. You need innovation, expertise and proven results.

Broadridge is the leader in regulatory and shareholder communications for public companies and alternative investments, including non-listed REITs and BDCs. A pioneer in digital engagement, segmentation and high-impact communications, we provide an end-to-end solution that’s simple, smart and strategic.

SHAREHOLDER DATA

Insight

Your data-driven solicitation roadmap
An effective retail engagement strategy requires a fresh perspective, one informed by robust data and true market expertise. Aligned with your interests and always looking ahead, Broadridge provides the insights and advice you need to identify risks, seize opportunities and respond in ways that make sense for your business.

Our data-driven tools and services empower you to target messages, customize packaging and identify the characteristics that drive results. Leaving nothing to chance, we plan, perform and measure effectiveness year-over-year, adding accountability at every step.

Impact

Effective, multi-touch shareholder communication plans
In a world where people are inundated with messaging, Broadridge clients find ways to engage shareholders and boost participation earlier in the process— reducing the need for more costly follow-up as deadlines approach.

Using proven best practices and tested designs, we can help you target messaging and create customized packaging that captivates shareholders from the start. Our Enhanced Packaging option delivers a more immediate, compelling interaction — one that produces significant improvement over standard mailings, with a 20 to 30 percent average increase in retail accounts voted.

These proxy mailers are modified with large marketing windows, giving you the opportunity to differentiate your messages at minimal cost. Boost response further with a voicemail message from a top executive, reaching shareholders as the first packages arrive, to reinforce the importance of their vote.

RETAIL SHAREHOLDER

Give your next vote the social media advantage

Break through and reach your shareholders where they are – on social media. We’ll match your shareholder lists against the top social media platforms and target your messaging in ways that get noticed.

social media advantage

Control

A single point of contact for the entire proxy process
It starts with a clear, accountable strategy on how you can achieve your vote. We’ll work with you to build a highly effective, cost-efficient program driven by data and proven best practices. We will assign you a team that includes a proxy specialist and solicitation specialist. Weekly status calls and a complete reconciliation, from your proposed budget to your final invoice, are all part of the service.

INSIGHTS AND EXPERTISE

TAKE ADVANTAGE OF OUR INSIGHTS AND EXPERTISE

Broadridge knows retail shareholders better than any other communication services provider. As a result, we can identify key accounts and analyze the shareholder base to deliver the planning accuracy and campaign control needed to increase voter participation. We see trends and look at historical returns across all aspects of the shareholder base, whether directly held or in omnibus accounts.

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Steering Committee Members

Thomas Broderick
State Street Corporation
Custodial Bank
Lawrence Conover
National Financial Services LLC
Broker-Dealer
Steven Dapcic
Pershing LLC
Broker-Dealer
Michael Garland
The New York City Comptrollers’ Office
Institutional Investor
Stacey K. Geer
Primerica Inc.
Corporate Issuer
Philip Larrieu
California State Teachers’ Retirement System
Institutional Investor
Gloria Lio
Bank of New York Mellon
Custodial Bank
Mark S. Lyon
Synchrony Financial
Corporate Issuer
Michael Marino
Credit Suisse
Custodial Bank
James Monahan
Morgan Stanley & Co. Inc.
Broker-Dealer
Stephen Norman
S.P. Norman & Company, LLC
Committee Chair
William J. O'Shaughnessy
Quest Diagnostics Inc.
Corporate Issuer
Valiere Simpson
TD Ameritrade
Broker-Dealer
Chad Spitler
CamberView Partners
Corporate Issuer
Joseph C. Swanson
The NorthernTrust
Corporation
Custodial Bank