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Industry leaders agree: It’s about digital-first engagement and delivering a seamless customer experience.
A recent research report by Roubini ThoughtLab, Wealth and Asset Management 2022: The Path to Digital Leadership, describes how wealth management companies are looking to promote client-centricity in an effort to meet rising customer expectations. In a recent article in OnWallStreet, Salvatore Sodano, Vice Chairman at Broadridge Advisor Solutions, sheds light on the Amazonization of the wealth industry and important lessons to forge a digital leadership role.
Sal discusses the underlying principles to meet rising customer expectations including product simplicity and transparency, 24/7 accessibility and innovation. As for the future state, Sal advises to follow Amazon's lead – ensuring a "frictionless" ease of doing business and delivering customized products and services tailored to personal tastes.
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