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Communication experts, Thomas Klemm from Deutsche Bank, Melanie Wells from Empower, and Chris Nicholson from mPulse Mobile, joined our recent webinar, CX and Communications in 2020: Experts Weigh In.
They shared their perspectives on prioritizing CX, monetizing digital disruption, measuring communication success, and creating a customer-centric corporate culture with moderator Rob Krugman, Chief Digital Officer at Broadridge.
Their insights and experiences may help inform your CX and communications strategy. Listen to the on-demand webinar where they answer these questions:
| Question | Timestamp |
|---|---|
| What are some of your biggest customer experience priorities? | 2:00 |
| How is digital impacting your customer relationships? | 7:15 |
| What KPIs are you using to measure digital customer experience success? | 12:15 |
| Is CX driven across the entire organization or does each part of the organization treat it separately? | 22:35 |
| Do you see tension between marketing and operations or front and back offices, and how are you solving for them? | 29:30 |
Find out the panel’s thoughts on impactful communication channels, emerging technologies, privacy regulations, and the future of CX and communications in our second article or watch our on-demand webinar now.
