The right insights, right now

Access the latest news, analysis and trends impacting your business.

Explore our insights by topic:

About Broadridge

White Paper

Communicating with Customers in Context

Understand customer needs at specific moments.

Contextual customer communications rely on a unique combination of mood, intent, location, past history, personal preferences and affinities that meet a specific customer need at a specific moment. This white paper offers strategic approaches and pay-offs for delivering contextual customer communications.