Close
Video

What Technological Changes Have Contributed to the Drive to Simplicity?

Using data to personalize investor preferences is the biggest change in gaining consumer trust with technology.

Steve Scruton, President of Broadridge Advisor Solutions, joins an Aite "Digital Revolution" event panel to discuss technological evolution and consumer acceptance over the past 10 years.

A decade ago it would have been impossible to imagine that a large percentage of consumers would trust a large amount of their assets to software-managed money. Today, the bar has been driven so high by companies like Apple and Amazon that consumers have gone from tech acceptance to tech dependent. 

Steve notes a pendulum swing from “inside-out” to “outside-in” where consumers expect firms to not only have personal data, but to also transform it into something that is beneficial to them.