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Steve Scruton, President of Broadridge Advisor Solutions, joins an Aite "Digital Revolution" event panel to discuss technological evolution and consumer acceptance over the past 10 years.
A decade ago it would have been impossible to imagine that a large percentage of consumers would trust a large amount of their assets to software-managed money. Today, the bar has been driven so high by companies like Apple and Amazon that consumers have gone from tech acceptance to tech dependent.
Steve notes a pendulum swing from “inside-out” to “outside-in” where consumers expect firms to not only have personal data, but to also transform it into something that is beneficial to them.