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The RIA Channel - A Roadmap for Driving Growth

Recognizing the rise in the RIA channel could be key to building more targeted sales and marketing strategies.

In its unique industry position, Broadridge tracks and analyzes asset flow information, enabling it to uncover trends in third-party distribution of long-term mutual funds and ETFs. In this video, you will learn more about how the RIA channel is on the rise, and how analyzing distribution data is becoming a critical advantage in helping investment product manufacturers better understand the composition of their client base, geographic spread, and product trends - and how they are using that information to sharpen their sales and marketing strategies.