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In its unique industry position, Broadridge tracks and analyzes asset flow information, enabling it to uncover trends in third-party distribution of long-term mutual funds and ETFs. In this video, you will learn more about how the RIA channel is on the rise, and how analyzing distribution data is becoming a critical advantage in helping investment product manufacturers better understand the composition of their client base, geographic spread, and product trends - and how they are using that information to sharpen their sales and marketing strategies.
