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Broadridge’s General Manager of Broadridge Advisor Solutions, Kevin Darlington, discusses the contrast between effective and ineffective marketers in this episode of the Gaining Perspective podcast. Utilizing information uncovered from recent Broadridge research, including the second annual financial advisor marketing survey, the discussion includes financial advisor marketing trends and the lack of marketing strategy among financial professionals, which often leads to dissatisfaction with marketing ROI. Listen to the full podcast to learn key strategies and practices financial professionals can implement to boost their satisfaction and confidence in their marketing returns.