Finding a new common ground
In the middle of North America’s Covid-19 mandate this spring, Broadridge surveyed 1000 advisor-assisted investors with the help of the marketing research firm, Engine.
Evidence is building that increased interactive communications offers wealth managers new flexibility in how they address investor preferences by gender, age group and AUM.
More robust digital interactions are helping advisors expand the relationships they have as well as attract new prospects; particularly among overlooked client heirs and first-time investors. Most clients said they expect this expanded approach to advisor communications to continue.
Firms that cut spending on innovation during the uncertain days ahead risk falling behind as the post-pandemic world emerges. In contrast, entrepreneurial wealth managers have more to gain by taking advantage of investor openness to more innovative advisor communications efforts and by increasing their pace of digital transformation.