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Broadridge Announces Advisor Onboarding App on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

New York, NY, October 28, 2021Broadridge Financial Solutions, Inc. (NYSE:BR), a global Fintech leader, today announced it has launched the Advisor Onboarding app on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace, empowering broker-dealers and wealth management firms to onboard advisors quickly and efficiently via a straight-through automated advisor onboarding process that covers the entire onboarding lifecycle. Advisor Onboarding supports advisor recruiting as well as M&A driven advisor onboarding activities.

Built on the Salesforce Platform, Advisor Onboarding is currently available on AppExchange.

“The Advisor Onboarding app enables firms to attract and onboard top advisor talent more swiftly in an increasingly competitive landscape, enabling firms to generate revenue more quickly,” said Mike Alexander, President of Wealth Management at Broadridge. “We are excited to build with a technology leader like Salesforce to continue to create and integrate innovative solutions that add to our core wealth offerings.”

Wealth Management firms looking to grow AUM by attracting top talent and delivering enhanced client experiences are challenged by the complexity of financial, legal, and operational workflow issues present throughout the advisor onboarding lifecycle. This solution brings together the distinct capabilities of Broadridge and Salesforce to automate onboarding processes and unlock data insights to reduce compliance risks, increase advisor and client satisfaction, and improve advisor and branch productivity; allowing firms and advisors to accelerate the time to first sale and generate income quickly and efficiently.

Advisor Onboarding

Broadridge’s Advisor Onboarding solution automates the advisor onboarding process and ongoing maintenance providing a guided wizard approach to collect pertinent data, built-in checklists for review and approval, population of regulatory and proprietary forms and integration with third party systems such as FINRA, fingerprinting, and background checks. This allows firms to onboard producing advisors faster, reduce risk exposure of undesirable advisors and support a positive experience for the new advisor.

Salesforce AppExchange enables wealth management firms to easily integrate Broadridge’s leading fintech solutions with the Salesforce platform.

Comments on the News

Broadridge Advisor Onboarding is a welcome addition to AppExchange, as it powers digital transformation for customers by enabling wealth management firms to automate and streamline the wealth advisor onboarding process,"said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success."

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 6,000 listings, 9 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Additional Resources

Salesforce, AppExchange and others are among the trademarks of, inc.

About Broadridge

Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with over $6 billion in revenues, provides the critical infrastructure that powers investing, corporate governance, and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for banks, broker-dealers, asset and wealth managers and public companies. Broadridge's infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operations platforms underpin the daily trading of more than $10 trillion of equities, fixed income and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries.

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