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LAKE SUCCESS, N.Y. - December 13, 2017— Broadridge Financial Solutions, Inc. (NYSE:BR), a global fintech leader providing communications, technology, data and analytics solutions, today released findings from the Broadridge Consumer Trends Survey, identifying key consumer trends, behaviors and engagement habits around consumer statements and bills. The survey findings highlight the need to modernize and transform statements and bills from static documents to dynamic engagements that meets today’s consumers’ expectations.
Broadridge surveyed more than 1,000 consumers across the country and found most respondents want a streamlined digital engagement experience with companies. Consumers look for ease-of-access to information, personalized offerings, tailored discounts and flexible archival options.
“Bills and statements are key monthly customer touchpoints that should be personalized and tailored to each consumer,” said Rob Krugman, Chief Digital Officer at Broadridge. “With existing and emerging technology, companies can make bills and statements more targeted, dynamic and meaningful. This win-win situation provides consumers with the most relevant information that reflects their preferences and helps companies drive revenue, digital adoption rates and brand loyalty.”
The Broadridge Consumer Trends Survey also highlighted today’s consumer behaviors and ways brands can use their bills and statements to drive consumer engagement:
As a part of its effort to enhance and transform consumers’ experience with statements and bills to be a dynamic engagement, Broadridge – which delivers communications to 80 percent of North American households on behalf of more than 5,000 brands – recently conducted a six-week prototyping competition with client experience designers, engineers, data scientists and engagement strategists from top digital agency, Huge. The goal was to design an optimal communications experience for the year 2025.
The following market demands shaped Broadridge’s final design concepts from the competition, which you can view at www.Broadridge.com/Future:
For more ways brands can improve connections with customers, visit www.broadridge.com/cloud.
The survey gathered online responses over the course of two weeks in September 2017, from more than 1,000 consumers across the United States. The online questionnaire, which balanced a split between digitally savvy and non-digitally savvy individuals, measured demographic subgroups upfront to ensure a significant sample size for statistical validity.
Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with more than $6 billion in revenues, provides the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for banks, broker-dealers, asset and wealth managers and public companies. Broadridge’s infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operations platforms underpin the daily trading of more than U.S. $10 trillion of equities, fixed income and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries.
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