NEW YORK, New York -- January 22, 2007 -- ADP Brokerage Canada, a division of Automatic Data Processing's Brokerage Services Group, announced today that the Qtrade Financial Group has signed a multi-year contract to use the ADP Dataphile platform for its retail brokerage services.
The Qtrade Financial Group continues to experience significant growth in the Canadian wealth management market while leading the industry in customer satisfaction and service. To ensure continued success, the Qtrade Financial Group required a platform that can respond quickly to an ever-changing market and scale efficiently across multiple business divisions like its online brokerage division Qtrade Investor, ranked as the Number 1 Online Brokerage in Canada, and Qtrade Advisor, its full-service brokerage division.
ADP Dataphile offers a real-time integrated full-service platform that will enable Qtrade to grow both its full-service advisor and online brokerage divisions and further differentiate itself in an increasingly competitive marketplace. By leveraging ADP Dataphile's innovative technology, the Qtrade Financial Group will now have the ability to service its customers via a full-service, real-time integrated platform that is a comprehensive front, middle, and back office solution.
"At Qtrade, we will continue to distinguish ourselves in the Canadian market by providing our financial institution partners, advisors and customers with a comprehensive product and service offering for all of their investment needs. The ADP Dataphile brokerage solution will give us the ability to easily integrate our front, middle, and back office operations, enhancing our ability to respond to our customer needs with continued industry leading service," said Andy Quinn, Vice President, Operations, Qtrade Financial Group.
"ADP and the Qtrade Financial Group have a shared commitment to continued growth and matchless client service. ADP welcomes the opportunity to support Qtrade's growing presence in the Canadian and international marketplace via our Dataphile full-service brokerage solution," noted Michael Dignam, Senior Vice President and General Manager, ADP Brokerage, Canada.