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About Broadridge

Press Release

ADP Brokerage Services Group Announces New Director of Marketing

NEW YORK, New York, February 28, 2007 -- ADP Brokerage Services Group, a division of Automatic Data Processing, Inc. today announced the appointment of Anthony DeMeo as Director of Marketing.

In his new role, Tony has global responsibility for all aspects of marketing strategy, branding and communications across the ADP Brokerage Services Group product and service range. He reports to Peter Benzie, EVP Global Sales & Marketing, ADP Brokerage Services Group.

Tony brings a considerable depth of knowledge and experience to his new role, having worked in the brokerage industry for 35 years in the fields of marketing, operations and systems, including managerial experience at both divisional and national levels. He has also managed the re-branding of several brokerage products and will draw on this experience as ADP continues with the spin-off of its Brokerage Services Group, currently anticipated for completion in the spring of 2007 when it will become Broadridge Financial Solutions.

Tony joined ADP in 2000 to focus on developing strategic sales relationships. He also led the team that developed its broker desktop, ProVisor, which successfully evolved into a blueprint for ADP's broader desktop strategy.

Before joining ADP, Tony was CIO of Private Client Services at Gruntal & Co. Prior to that, he held senior marketing positions at both Shearson Lehman Brothers and Smith Barney Shearson in New York.

About ADP Brokerage Services Group

As the premier provider of transaction services to the financial industry, ADP has the capacity and technological expertise to assist its clients in differentiating themselves in the marketplace. ADP brings to financial intermediaries advanced, integrated systems for securities processing, desktop productivity and investor communication services, all focused on providing solutions for straight through processing and World Class Service.

ADP, with nearly $9.0 billion in revenues and more than 570,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction processing and information-based business solutions. For more information about ADP Brokerage Services Group, please visit and for other ADP services and investor information, please

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