MarCom CX empowers insurers to turn multi-line policy composition into a scalable, repeatable process

Document creation can be a heavy lift

For insurance companies, developing and maintaining policy documents for Group Protection customers is a time-consuming effort with tight turnarounds. Entire teams are dedicated to receiving new plan information, monitoring rule changes across states, and then manually composing or overhauling multi-line policies. It takes months of work, often punctuated by stressful crunch periods to meet delivery deadlines. MarCom CX turns the grueling effort into a scalable, repeatable process driven by rules and data.

Policy updates go from arduous to automated

Many struggles can be traced back to mounting complexity. Each insurance type – life, disability, long-term care, health, property & casualty, and more – consists of different permutations. Every year, as coverage offerings change or states enact new laws, plan options must be tailored accordingly. Many companies have employees whose sole duties are to manage annual changes and gain legal and regulatory approval.

Instead of having complex rules scattered across multiple systems or documents, integrated data feeds and workflows simplify policy creation and maintenance. The combination of content composition and comprehensive rules management makes updates seamless as jurisdictional requirements evolve, reducing manual errors and increasing speed.

One of the greatest advantages is universal modification, which empowers insurers to:

• Make simultaneous changes to groups of documents, such as product lines
• Rewrite portions of all policies in a given state at once
• Quickly rebrand corporate materials for individual clients
• Add or update necessary disclosures in just a few clicks

MarCom CX clears space for value-add services

With tens of thousands of additional working hours at their disposal, firms can automate the production and maintenance of policies at scale. Deliveries may be completed well ahead of enrollment periods without sacrificing accuracy.