The global asset management industry is set for significant change over 
the coming years, with geopolitics, macroeconomics and evolving investor demographics playing a leading role in driving material asset, net flow and
revenue shifts.
Global Demand Model Annual Trends Report 2026
Strategic Growth in a Volatile Era: Reassessing asset management strategy in a risk-aware market
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Explore key insights by theme
Our 2026 Global Demand Model Trends Report highlights four structural themes that will define the next chapter of industry evolution—offering leaders a fact‑based perspective on where value creation opportunities are most likely to emerge.
Global growth
As shifting industry dynamics make the operating environment increasingly complex and demanding, asset management strategy and distribution leaders are taking a more disciplined approach to investment allocation to support resilient, long-term growth.
Private markets
As the industry navigates cost compression and margin pressure, private markets distribution remains a strategic consideration, particularly within the underpenetrated wealth segment.
Active ETFs
Active ETFs continue to attract global attention as an increasing number of industry participants outside North America launch capabilities and compete for investor flows.
Distribution alpha
In an increasingly crowded market, performance alone isn’t sufficient to differentiate managers; a firm’s “Distribution Alpha” is a critical driver of commercial success.