Campaign Tool from Broadridge customizes personalized benefits communications

The right mix for benefits communications

Benefits communications demand hands-on attention. In certain claims cases, automation simply can’t account for all the specific details and past conversations surrounding a claim. But an all-manual approach has its drawbacks. It takes time and creates uneven experiences that can harm a brand.

Clearly, starting every message from scratch quickly wears thin. Administration teams need a faster, more dependable way to connect with employees, healthcare providers, and business groups. Broadridge Campaign Tool offers the perfect blend of templates and personalization.

Campaign Tool fuels speed and consistency

Campaign Tool provides immediate advantages over the all-manual approach, including:

• Approval workflow within the ordering process
• Benefit contract references for denial cases noted in letter
• Text editing capabilities to support policy documents
• Customizable templates to mimic contract and policy formatting and references
• Bounce-to-print workflow for electronically delivered letters
• Reporting and status

Pre-populated text for standardized sections, such as disclaimers, accelerate composition and shorten review cycles. Synchronized data and workflows simplify management tasks. Administrators can focus solely on customizing the particulars of the claim response, like inserting policy language relevant to an approval or denial.

Upgrades for digital transformation

Data-driven standardization changes everything. Teams can compose, approve, and deliver more effective messages with less effort. With extra time on their hands, administrators can dig deeper into claims cases and prioritize building relationships that help their company grow.

A switch to Broadridge Campaign Tool cuts back on communications complexity and digitizes your benefits administration capabilities. As your client base expands, Campaign Tool will be crucial to streamlining engagements and elevating the employee experience.