Broadridge delivers millions of personalized engagements for PEOs

One solution for millions of engagements

A single benefits campaign can be built by hand. Creating a million engagements across thousands of employers is a different story. At that level, manual workflows simply can’t meet personalization and multi-channel demands.

Professional Employer Organizations (PEOs) are often faced with complex composition challenges for benefits campaigns. Broadridge MarCom CX can help. The digital hub transforms resource deployment within a PEO, enhancing the experience for the member organizations and their employees.

Automating multi-channel campaigns

Large PEOs may deploy hundreds of staff to work campaigns on two levels. Plan sponsors receive detailed materials describing all the benefit types they could offer employees. Clear and concise messaging, tuned to the sponsors’ budget and workforce needs, is crucial to making the selection process easy.

Participant communications call for a deeper level of granularity. Personalization requires substantial hands-on effort. Channel preferences and unique journey scheduling are impossible to program without heavy manual intervention. To top it off, unique brand guidelines for each client organization add an extra layer of complexity.

“Custom-built campaigns can be a serious resource drain and, depending on the technology you’re using, certain capabilities are potentially out of scope. MarCom CX is a gateway to modernizing communications and putting resources toward other mission-critical areas.”

Jim Young

Head of Product, Retirement and Workplace Solutions, Broadridge

MarCom CX reshapes PEOs’ ability to engage. Teams can develop and deliver personalized, branded messages in whatever format needed — such as print, PDF, email, SMS, and online microsites. Seamless data integration enables real-time automation for “set and forget” campaigns, where participant actions trigger secure touchpoints sent through their channel of choice.

Broadridge frees valuable resources for redeployment

Automation saves time and money while raising levels of service. Employers have the plan details they need and the branding capabilities they hope for. Employees can more easily navigate enrollment and other benefit actions guided by personalized messages, delivered via their channel of choice.

Inside the PEO, team members are relieved from hands-on communications duties. Instead, organizations can shift significant resources to more in-depth client support and growth opportunities. Altogether, MarCom CX delivers wins from every angle.

Elevate your benefits campaigns with Broadridge

Schedule a demo to see how easy it is to compose branded, personalized, multi-channel marketing materials with Broadridge MarCom CX.

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