Australian Digital Transformation & Next-Gen Technology Study

Australian business leaders are forging a distinct digital transformation path – one that prioritises resilience, regulatory compliance, and data excellence while maintaining a strong commitment to innovation.

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The Australian Financial Services Landscape is Transforming

Drawing on quantitative data from Broadridge’s 2025 Digital Transformation & Next-Gen Technology Study, this report provides a dedicated Australian perspective. It combines this data with qualitative insights from senior Australian financial leaders to explore the challenges and opportunities that will shape the industry's future.

A mix of defence and ambition

If you had a magic wand to accelerate your firm’s digital transformation,
what would you ask for?

27%
Immunity against cyberattacks
25%
A single platform to be used front to back
14%
Single source of data that can be leveraged

Australian firms punch above their weight in analytics

Australian financial firms show a notable paradox: despite rating their platform maturity below global peers, they outperform in analytics. Only a third view their cloud platforms as advanced, yet two‑thirds use analytics for real‑time insights—well above the global average, thanks to stronger data foundations and fewer issues with quality or silos.

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Australian firms are outperforming their peers in the application of analytics

Firms that agree they use advanced analytics for real-time insights

Prioritising AI capability over short-term returns

Australia’s AI strategy reflects maturity and long-term focus. Despite higher adoption of AI and GenAI than global peers, firms prioritise building capabilities over quick returns—laying strong foundations before pursuing revenue-driven uses.

Leaders see clear, tangible benefits in AI technology

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Source: Broadridge 2025 Digital Transformation & Next-Gen Technology Study, Australia

Investment is driven by stakeholder experience, followed by business benefit

Australian firms take a pragmatic, inside-out approach to digital transformation—focusing on investments that enhance customer experience and employee confidence. Rather than chasing speculative growth, they prioritise trust, loyalty, and measurable value for the stakeholders most vital to long-term performance.

Firms invest in customers
and employees

Companies are directing investment toward improving the end-to-end customer journey, developing and supporting their workforce, and funding initiatives backed by strong, well-defined business cases.

16%
of firms cited "Focus on customer experience" as the primary driver for higher tech spending
16%
of firms cited "Improved employee confidence" as the primary driver for higher tech spending
20%
of firms cited “clear evidence of business benefit”

Australian financial firms are transforming past challenges into a launchpad for lasting growth. With resilience, trust, and strong data foundations, they’re leading in analytics and AI to build sustainable strength for the decade ahead.

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