Daniel: We’re here in Washington, D.C. at the ICI Leadership Summit 2025. I’m speaking with Jane Kirkland, Head of Asset Manager Regulatory Communications for Broadridge. I’m curious if Broadridge is using artificial intelligence in its suite of financial tools. What are some of the major ways in which that’s being applied if that is the case?
Jane: We use AI in a number of areas. In the fund proxy business, we use AI to do voter propensity analysis to determine which fund investors are most likely to vote. In a proxy campaign, we also use AI in order to model and predict demand for different types of investments, growth for different types of channels, and in different regions throughout the world. I think asset managers have approached AI with exactly the right attitude in that there’s a great openness to experimenting with it. There is a clear understanding that it can provide value across the front, middle, and back office. For instance, in the back office, we use AI for reconciliation across multiple regulatory reports, to ensure that data that is reported in one filing is completely consistent with data that is reported on the same fund in another filing. Certainly also used in the front office to support investment research. So I think the focus has been on pragmatic applications of AI. And that is what we will continue to see.
Daniel: What are some of the other ways the tech is helping fund managers think about compliance related communications in general?
Jane: Technology is being applied in many ways, across the entire life cycle of regulatory reporting. From the composition of regulatory reports, for instance asset managers, are using advanced composition tools that track content across hundreds of share classes or hundreds of funds to ensure that changes made in one element propagates through all those many share classes and funds. Later on in the process, technology is used to create engaging content. We are seeing more interactive formats for documents that are presented to shareholders. And then we also see technology applied in the delivery mechanism, to shareholders. Everything from the move toward e-delivery, to carefully determining what sort of delivery strategy to use to ensure that the investor can get to the content that they want to see in the smallest number of clicks. One or two clicks.
Daniel: Jane, thank you so much for your time.
Jane: Terrific, thank you Daniel.
