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Case Study

A Proactive Approach to Garnering Shareholder Support for Controversial Issues

How to gain support for potentially contentious proposals.

A Proactive Approach to Garnering Shareholder Support for Controversial Issues

This case study is about helping a mid-sized mutual fund company to face a challenging proxy campaign, and helping them gain support for potentially contentious proposals.

This challenging proxy campaign comprised of 33 Money Market funds, 98 CUSIPS and 3.8 million positions, including 381,000 e-deliveries.

Broadridge made recommendations regarding content and language in the proxy statements — engaging voters in ways that increased understanding and comfort with the overall intent of the proposals.