Connect workplace to wealth to build relationships that drive growth

Equip advisors for lifelong growth: Enable timely engagement around life events and milestones to strengthen relationships, uncover wealth opportunities, and achieve better outcomes for investors.

Get connected

See the full plan picture

Aggregate, normalize, and enrich plan data across sources for clearer insight into participation, contributions, and performance.

Extend insight to participants

Add participant data to identify who may benefit from guidance, when, and why.

Engage at scale

Use segmentation and automated workflows that identify opportunities and trigger timely, personalized outreach.

Optimize your systems

Streamline operations while protecting fiduciary integrity. Turn retirement relationships into wealth engagement, without additional labor costs.

$941B+

annual rollover opportunity

60-70M

job changes each year

Connections turn participants into lifelong wealth clients

Today’s reality: Participant data lives in one place. Engagement happens in another. Rollover execution starts somewhere else. Advisors are left to bridge the gaps manually, which limits visibility, slows action, and hampers growth.

Connecting these capabilities internally can require ongoing investment in data integration, security, and maintenance—all of which require resources that can be difficult to scale as business evolves.

Broadridge brings participant data, proactive engagement, and rollover execution together in one coordinated solution. Instead of building and maintaining each capability separately, we help advisors use connected workflows to identify opportunities, develop relationships, and build trust before competitors have the chance to step in.

When you close the gaps, the path from workplace plan to wealth relationship becomes clearer, faster, and more scalable.

Turn to your trusted, independent partner

Consistent, personalized engagement builds lasting wealth relationships.

Talk to an expert

Transform data into intelligence

Aggregate, cleanse, and enrich newly enhanced plan data alongside participant data to create clear, actionable insight.

Spend less time wrangling fragmented data
Demonstrate value with plan success and participant reporting
Get the full picture in one dashboard
Identify rollover and wealth opportunities earlier

Know where to focus first

Rich investor profiles help advisors quickly spot participants who need guidance, are primed for a rollover discussion, or have greater wealth potential to explore.

Target distinct personas by life stage, investable assets, and geography
Sharpen prospecting efforts with stronger household and wealth visibility
Improve campaign relevance with segmentation
Expand visibility into wealth potential

Reach participants when it matters most

Financial wellness doesn’t have a content problem; it has an engagement problem. Good data and personalized outreach deliver the right message to the right participant, at the right time.

Send criteria‑ and event‑based email campaigns
Reach participants across plans from one platform
Use editable, custom‑branded message templates
Link directly to portals, planning tools, or next steps

Automate the IRA rollover process

Break through the friction caused by disconnected systems and manual workflows to deliver a faster, smoother rollover experience.

Build momentum across identification, suitability, and account opening
Simplify workflows to improve speed and consistency
Deliver an innovative, digital participant experience
Support optionality across suitability and account opening platforms

Extend relationships beyond a single event

Deliver personalized advice and advisor-branded experiences that are relevant, differentiated, and scalable across an established distribution network.

Access support for multiple risk and allocation methodologies
Provide investment strategies tailored to each participant
Offer private-label or proprietary managed advice options
Use existing fund lineup or designated models that can be deployed as a QDIA

65%

of participants increased their savings rate by 33%

5.9%

increase in projected retirement wealth at age 65

Data becomes insight

Insight becomes engagement

Engagement becomes action

Action becomes long-term wealth relationships

FAQs

Broadridge connects plan and participant data, personalized engagement, and IRA rollover workflows to help retirement plan advisors identify opportunities, strengthen participant relationships, and grow their wealth business.

By bringing participant insights and timely engagement together, advisors can identify individuals nearing key transition points or potential rollover decisions. This enables more relevant outreach at the right moment, helping advisors create meaningful opportunities to guide participants through their next steps.

Broadridge aggregates, cleanses, normalizes, and enriches plan-level and participant data within an integrated enterprise level solution. This helps advisors transform fragmented information into clearer participant profiles, actionable insights, more meaningful plan reporting, and targeted engagement strategies that support a more personalized participant experience.

Yes. Advisors can use criteria- and event-based email campaigns, through customizable advisor-branded templates and automated workflows to deliver relevant communications across plans and participant groups.

Building in-house can offer control, but it also requires resources to integrate and maintain data sources, manage security, develop workflows, and support ongoing enhancements. An established solution, like what Broadridge offers, provides an integrated, purpose-built platform that brings these capabilities together, enabling advisors to focus resources on differentiated client value rather than the cost, complexity, and ongoing burden of building and maintaining non-core infrastructure.

Home offices should consider the full cost of ownership, including implementation, integrations, ongoing maintenance, internal staffing, and operational support. They should also evaluate how the solution could help improve efficiency, strengthen participant engagement, and uncover additional wealth opportunities. Pricing and potential returns depend on the solution configuration and the firm's needs.

Yes. Broadridge is designed to connect data, technology, and workflows within the retirement ecosystem, helping firms operationalize participant insights and engagement without having to manage every process separately.

By identifying wealth opportunities through enriched data, supporting timely engagement around life events and milestones, and coordinating rollover workflows, Broadridge helps advisors build stronger participant relationships and pursue opportunities to extend those relationships into wealth management.

Capture more opportunities today.

Talk with our team to learn how you can turn workplace relationships into long-term wealth growth.

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