How Canadian investors are navigating a year of change

2025 Canadian Investor Study

Canada has been in the global spotlight this year, with a newly elected prime minister and ongoing tariff tensions. This is set against the backdrop of economic uncertainty, technological transformation, and growing conversations around financial security and national identity.

How are Canadian investors feeling and faring in this moment?

To find out, Broadridge recently conducted its 2025 Canadian Investor Study, gathering insights from over 1,000 Canadians across the country.

Download the Report

Key insights

Canada first: Buy Canadian sweeps the nation

Investors are using AI - but they don't fully trust it yet

Gen Z and millennials rethink their portfolios

Diversification on the rise: Canadians branch out

Hybrid advice becomes the new normal

From advisors to influencers: Where Canadians get their information

What's keeping investors up at night?

Canadians speak out: What they want from their financial institutions

What's next for your business?

We want to hear more about what you need to improve your business and drive transformative innovation, efficiency, and growth.

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