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Using Technology for Better Shareholder Engagement

Sherri McLoughlin, Broadridge, discusses how to use technology and new tactics for better shareholder engagement.

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Recent proxy contests are painful reminders of the importance of effective shareholder engagement. Technology is changing how communications strategies are being developed and executed, particularly with respect to retail shareholders.

In a recent article in Corporate Secretary magazine, Sherri McLoughlin, Director, Shareholder Services at Broadridge reviews technology and new tools such as video and social media that are influencing communications strategies.