In a recent survey of 500 C-Suite executives conducted by Broadridge, more than 50% said they are examining stepping up the pace of their investments in next-generation technologies, 70% reported that increasing the pace of digitization is the biggest key to improving operations, and 72% said leveraging third party technology is more important than ever.
As clients seek to modernize amid the pandemic, they seek out modern and component-based architectures and leverage next-generation technologies such as artificial intelligence (AI), blockchain, cloud computing, and pursuing projects aimed at improving their digital footprints – what Broadridge calls the ABCDs of Innovation.
Many of the tools now being used to accelerate modernization initiatives were already available, though perhaps not widely adopted. The adoption of virtual shareholder meeting technology is a good example of an existing tool whose utilization wasn’t widespread until the pandemic, and then accelerated very quickly.
The push to move faster toward the adoption of new, more powerful technology is guiding Broadridge’s approach to serving its clients. The company’s goal is “to be the on-ramp for next-generation technologies for our clients,” said Tim Gokey, Broadridge’s CEO in a Bloomberg Live interview on Technology and the Changing Future of Investing. That means finding cost-effective ways to connect them to these applications and technologies, which will help them deliver on functions that, while mission-critical, aren’t points of differentiation with their competitors. This will allow them to focus more resources on what makes them unique.
While every firm wants to modernize, the strength of that desire is dependent on the complexity of a given institution. Those that trade in more geographies, in more asset classes, and are exposed to more jurisdictions inevitably use more legacy systems. This means they will have operating models and ecosystems that are more complex, and that complexity leads to difficulties in integration and reconciliation. Nevertheless, even smaller firms focusing on one market segment in one region will still benefit from modernizing existing batch-based systems that cannot provide real-time clarity about client positions and accounts.
Larger firms have some advantages when it comes to modernizing their systems. They have access to greater resources, and they have the scale and ability to attract talent in-house, while for smaller firms, efforts to adopt new technologies often means pursuing partners in the process. However, no matter the size of the firm, mutualizing the costs associated with modernizing non-differentiating functions is a no-brainer, and Broadridge has seen many companies seeking out opportunities to co-create solutions for their particular needs and benefit from having a partner in the process of managing change. This is partly because the costs may be high, or there may be a need for help with intellectual property, or simply a desire to share the ongoing burden of keeping solutions current and compliant.
In one case, Broadridge has partnered with UBS to create a next-generation wealth management platform to digitize the client, adviser, and back-office experiences. The platform is built on a modern multi-asset architecture, with full market connectivity and an open data layer that enables the firm to easily integrate new applications—some designed by UBS, some by Broadridge, and some by third parties—achieving a much faster time-to-market. The platform includes a new adviser workstation, a new adviser experience, and is fully automated from the advisor and branch to the back office.
One key insight that went into the platform's design process was that there are many approaches to wealth management, and the solution would require a flexible and configurable architecture to meet the needs of the users. By creating an open platform leveraging enterprise services and an integration layer, it allowed for seamless site modification for wealth management firms.
Next-generation technologies can also help capital markets firms. One innovation Broadridge has pursued is to apply AI in the fixed income segment to address the persistent problem of bond market liquidity. Broadridge’s LTX unit is using AI to make it easier to find natural buyers and sellers of bonds that are currently difficult to trade, given all the differences and unique characteristics of these securities. LTX uses AI to identify a ranked-order list of firms that are natural buyers or sellers of particular bonds. Having information about who the natural counterparties are for a typically-illiquid bond can then aggregate demand, thereby facilitating electronic trading in larger tranches.
Another innovation comes from applying distributed ledger technology (DLT) to the market for repos, which sees trillions of dollars in settlements each day. Much of the activity often occurs between separate units within the same firm. With DLT, collateral can be tokenized and moved between entities, reducing risk and costs.
Global institutions face challenges that can be simplified by next-generation solutions. Typically, these firms have adopted solutions based on their needs within a given asset class or region. That leaves them with complex and fragmented operating models, which can create risks and trap capital. Bringing the technology together in one global settlement and asset servicing platform, which normalizes away the complexities of fragmented data sets and disparate workflows, holds out the potential to free up liquidity within a firm while streamlining financial and regulatory reporting.
Modernization and the adoption of next-generation technologies offer a plethora of opportunities to simplify and improve operating models in both the near- and the long-term. Whether firms choose to use AI, blockchain, or the cloud, or whether they focus on digitizing and automating their ecosystems by capturing the power of consolidated data sources, they can rely on Broadridge to help simplify the process and act as that cost-effective on-ramp.
