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Focus on the Shareholder Experience

How to go beyond the standard proxy.

Focus on the Shareholder Experience

When it comes to proxy voting, business development companies (BDCs) face unique challenges. Because of the ownership structure, BDCs tend to rely more heavily on retail shareholder participation. The challenge is that retail shareholders are generally less likely to participate; some retail investors may not even know they hold shares in your company, and many have potentially never voted before.

Scot Crichton is a Senior Director of the Non-Listed Issuer business and has been at the forefront of Broadridge’s strategy to increase retail shareholder engagement and drive voter participation for over 10 years. Scot’s focus on a marketing based approach to drive retail voting has created meaningful advances for current and new delivery channels including: branded proxy packaging, custom HTML e-mails, vote “thank you” programs and social media campaigns.