Close
Article

Farewell to Robo-Advisors; Hello to Cognitive Computing with a Pulse

Traci Mabrey explains why robo-advisors will soon be outmatched by hybrid wealth management approaches that combine human psychology with data aggregation, cognitive computing and AI.

Farewell to Robo-Advisors; Hello to Cognitive Computing with a Pulse

Traci Mabrey, Head of Wealth Solutions for Broadridge, discusses how limitations of robo-advisors leave the door wide open to wealth advisors who can evolve to become hybrid “bionic” advisors.

From an article published in WealthManagement.com, Traci explains how wealth managers are implementing a variety of hybrid advising models that are succeeding in offering the insights of a human advisor with a variety of solutions from the digital toolkit. 

“Goals-based asset allocation, bucketing and risk management characterize this new style of customized, holistic advice,” she says. “Machine learning and cognitive computing allow advisors to tailor their services in innovative, highly personalized ways.”