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Migration to digital strategies and technology is a persistent theme in today’s society – one that offers many advantages for both businesses and their customers. Even so, the lion’s share of governance professionals are stuck in legacy communications rooted in bulky mailing packages, in-person shareholder meetings and standardized communications. It’s time to change. Firms now have an opportunity to refresh their governance approach, and stand out from the crowd by modernizing their communication strategies and evolving the role of corporate secretary and investor relations professionals.
Continued reliance on non-digital tactics ignores the most important constituent – the shareholder. These stakeholders have already embraced digital channels in their daily lives, and being presented with legacy communication approaches can create an uninspiring experience.