NEW YORK, June 29, 2026 — Cetera Financial Group (Cetera) has expanded its partnership with Broadridge Financial Solutions, Inc. (NYSE:BR). Cetera is using Broadridge’s data management technology to consolidate Cetera’s broker-dealer businesses into a single source of information—giving financial professionals the ability to access a complete, real-time financial picture of every client and the insights to act on it.
“Leveraging Broadridge’s data replication service will allow us to enhance and expand our data capabilities, providing our financial professionals with insightful and actionable data,” said Garrett Beam, Head of Digital Solutions at Cetera.
“The work we’re doing with Cetera is testament to our longstanding relationship with Cetera and our expertise delivering wealth technology that enables firms to modernize, personalize and future proof their businesses,” said Mike Alexander, president of Wealth Management at Broadridge. “The expanded relationship reflects several defining priorities in wealth management today, including delivering more holistic advice, turning data into timely action, increasing financial professionals’ efficiency and creating more personalized client experiences at scale. We’re pleased to continue to deliver an integrated product set to help Cetera optimize its operations while gaining more granular visibility into their clients’ needs so they can serve clients as effectively and efficiently as possible.”
Broadridge’s Wealth Aggregation and Insights is a multi-product technology and data solution that benefits wealth management firms by consolidating information about client assets under management, banking transactions, cash balances, positions, and spending patterns. This aggregated data enables financial professionals to help provide their clients with household-level reports and holistic advice, and to use prescriptive insights that adjust based on user feedback and peer comparison financial scoring. Recent solution enhancements have introduced new easy-to-use practice and book level dashboards for business intelligence, financial wellness and insights, providing a robust wealth data platform for the future.
Broadridge Wealth Aggregation and Insights is part of the Broadridge Wealth suite of innovative, market-ready component solutions designed to personalize the investor experience, drive financial professional revenue and productivity, digitize enterprise operations, and create cost efficiencies. Powered by decades of financial services expertise and a proven track record of helping wealth managers drive growth and streamline their business operations, Broadridge is redefining the future of wealth management.
Learn more about Broadridge's Wealth Aggregation and Financial Reporting here.