Challenged by 2020? You were not alone. When in-person activities came to a halt, so did advisor confidence.
Advisors with a defined marketing strategy found ways to overcome.
Many advisors adapted – shifting their focus to digital engagement. Advisors with a defined marketing strategy:
- Were twice as likely to have increased their marketing spend during the crisis
- Allocated more of their resources to acquiring new clients – 69% of their marketing spend
- Increased their reliance on technology, incorporating webinars, video content and digital advertising into the mix