Focused On Growth: Benchmark Study Uncovers Key Factors in Advisor Success

Advisor optimism is resurging and client acquisition is gaining ground. The third year of our benchmark advisor study uncovers key trends, marketing tactics and focus areas that leading wealth firms are using to grow AUM in 2022 and beyond.

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Demand for financial advice grew in 2021

Nearly six in ten financial advisors with $10 million in AUM or more report an increase in demand for their services.

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Marketing spend increases

Many advisors plan to increase their marketing spend in 2022.

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It pays to have a plan

Advisors with a defined marketing strategy report greater satisfaction with marketing ROI and greater confidence in meeting practice goals.

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“Year over year, establishing a defined marketing strategy in the right channels, especially digital, yields both greater confidence in your marketing and greater marketing ROI. With most advisors increasing client-acquisition efforts and marketing spend, gaining this kind of an edge can be particularly critical.”