Explore how digital advertising and targeted content marketing can turn your website into an inbound lead generation machine
Advisors face a number of challenges in today’s marketplace – finding the time to market and grow their book of business shouldn’t be one of them. In this webinar, we’ll discuss how to find the right prospects online.
During the webinar, we’ll cover:
How to identify your target audience
How to engage users with the right type of content
Optimizing online targeting for lead generation
The lead lifecycle – from cold prospect to client
Measurement strategies and how analytics impact advertising
Your webinar host is Dave Briggs. As Vice President of Corporate Training for Broadridge Advisor Solutions, Dave has presented hundreds of training events, webinars and seminars to thousands of financial professionals nationwide. His successful career includes experience as a financial advisor and senior management positions in the financial services industry.
The webinar also features guest speaker Travis Smith, Senior Director of Product Management at Broadridge Advisor Solutions, where he oversees 35,000+ websites in the BAS portfolio. Travis has over 12 years’ experience leading digital marketing teams in corporate and agency settings focused on both B2B and B2C channels.