Broadridge Leads APAC Innovation and Growth with Strengthened Regional Team

NEW YORK, N.Y. (USA), February 13, 2019 – Broadridge Financial Solutions, Inc. (NYSE:BR), an S&P 500 company and global Fintech leader with $4 billion in revenue, is meeting the heightened regulatory complexity and pace of technology transformation in Asia Pacific by delivering real business value through leading technology-driven solutions that set the standard for the financial services industry. Broadridge is expanding its footprint in region and is strengthening existing global services by investing in new technologies such as artificial intelligence, blockchain and cloud services. The breadth and depth of knowledge and hands-on delivery, together with powerful technology platforms, empower Broadridge clients to navigate the needs of today and tomorrow for their own clients. To support this expansion in Asia Pacific with proven experience, Broadridge has appointed Joanne Hon, Kurt Eldridge and Michael Ross to senior leadership roles in Hong Kong, Singapore and Japan.

Kurt Eldridge joins Broadridge as head of sales for Asia Pacific, based in Singapore. He has over 20 years of experience in senior client facing roles in the financial industry across Asia Pacific and North America, most recently as EVP global sales director at SmartStream Technologies. Reporting to Bob Santangelo, president of International Sales, Eldridge will be responsible for driving growth across the region by helping clients to reduce the complexity of their operations.  

Sustaining Growth in Japan

Expansion in Japan remains a key priority, a market where Broadridge has experienced substantial demand from Japanese clients and global firms looking for capital markets, asset management and governance solutions. In a newly created role as head of sales, Japan, Michael Ross will focus on growth opportunities in the Japan market, reporting to Kurt Eldridge.

“Kurt and Michael have a proven track record of delivering value to clients,” said Bob Santangelo. “I am confident that their unique experiences, strong technical IT background combined with successful sales management experience and a deep understanding of the region will help our clients be ready for the future”.

Ross joins Broadridge from DTCC Japan, where he was representative director, sales and relationship management. He brings 19 years of experience in the Japanese market driving growth for financial technology companies. 

Asset Management in focus

To service the increasing demand from asset management firms across Asia Pacific, Broadridge has appointed Joanne Hon in Hong Kong as regional director, Broadridge Asset Management Solutions. In this capacity she will report to Eric Bernstein, president of Broadridge Asset Management Solutions. As general manager for North Asia she will also be responsible for helping sell-side firms in Hong Kong and Greater China to transform and mutualize their mission-critical back-office functions. In this role she will report to David Becker, head of Asia Pacific. 

“Asset management firms are increasingly expected to do more with less, while being impacted by regulatory change and low fee environments,” said Eric Bernstein. “They are increasingly looking to Broadridge in Asia to provide them with a flexible infrastructure and highly configurable, best-of-suite solutions, data normalization and business intelligence tools. I am confident that Joanne will help our clients get ahead of those challenges and capitalize on the opportunities ahead.”

Hon comes to Broadridge from Dealogic ION, where she served as managing director for Asia Pacific. She has over 20 years of experience with a proven track record in business development, revenue growth and team management.

“Joanne has developed a strong reputation in the region as an industry leader who executes flawlessly for clients while developing highly effective teams,” said David Becker, “I am excited to welcome her to the regional team and look forward to her helping our clients transform their businesses by putting in place innovative technology solutions at scale.”