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LAKE SUCCESS, N.Y., June 5, 2013 – Broadridge Financial Solutions, Inc. (NYSE:BR), the leading provider of investor communications solutions for broker-dealers, banks, mutual funds and corporate issuers globally, today announces the expansion of its capabilities in Canada with the launch of Broadridge FluentSM, a new service that significantly improves communications between Canadian financial firms and their customers. Broadridge Fluent is a communications exchange that brings companies into the digital age and enhances customer engagement by enabling firms to distribute marketing, transactional and regulatory communications to their customers’ preferred delivery channels while providing enriched insight and interactive capabilities.
“Digital channels are changing how investors access and digest content,” said Donna Bristow, Vice President, Strategic Product Development and Client Management, Broadridge. “With the advent of new tablet devices, social networking and high-speed connectivity in broadband, our clients are using technology in new ways. Financial services firms have a significant opportunity to embrace these advances, engage their customers using channels of their choosing, and ultimately make financial communications much more efficient and effective.”
Broadridge Fluent enables the digital delivery of a full range of communications to Canadian investors including disclosure documents, trade confirmations, statements, proxy materials and tax documents. Additional new channels beyond firm websites and advisor portals, such as emerging digital mail services and social media sites, will be leveraged for investor communication distributions in the future.
The Broadridge solution is delivered as a Platform-As-A-Service (PAAS) to allow for cost reduction while eliminating a lengthy integration process. Key capabilities of the Broadridge Fluent platform include:
Broadridge has been the leader in investor communications for nearly 25 years and today processes more than 1.5 billion investor communications annually through a combination of physical and electronic channels. Broadridge has been a pioneer in preference management, maintaining a preference database of approximately 135 million North American investment accounts and is leading digital transformation of financial communications through Broadridge Fluent, the next meaningful step forward in client engagement.