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Paladyne Systems Appoints William Kelly as Global Head of Sales

LAKE SUCCESS, New York – December 7, 2011 – Paladyne Systems, a Broadridge Company (NYSE:BR) and a leading provider of next generation investment management solutions, today announced that William Kelly has joined the company as Global Head of Sales. The addition of Mr. Kelly is a strategic move to leverage the size, scale, and synergies that Broadridge brings to Paladyne through its recent acquisition.

“Paladyne is working to accelerate sales across the Americas, EMEA and Asia Pacific, and Bill brings the necessary experience to lead our business development efforts globally,” said Sameer Shalaby, President, Paladyne Systems. “He will be instrumental in extending Paladyne’s unique solutions to new and existing clients across the buy-side industry.”

Most recently Managing Director and Global Head of Sales at GlobeOp Financial Services, Mr. Kelly brings more than 30 years of experience in complex financial services and technology sales and business development to Paladyne. He will be responsible for growing Paladyne’s client base across the buy-side. 
Currently, Paladyne provides solutions to over 200 clients, including hedge funds of all sizes and trading strategies, hedge fund administrators, and broker-dealers.

“I am excited to join the team at Paladyne at this moment in the company’s evolution,” said Mr. Kelly. “Paladyne has built a very powerful integrated front-, middle- and back-office platform that is a truly differentiated offering in the industry. In the current regulatory and fiscal climate, this value proposition is extremely attractive.”

Mr. Kelly has held positions at AllianceBernstein, RogersCasey and Comdisco. He started his career at IBM. 

About Paladyne Systems

Paladyne Systems, a Broadridge Company (NYSE:BR), is the leading provider of next generation investment management solutions. Paladyne offers its integrated front-, middle- and back-office platform, known as the Paladyne Suite, to hedge funds, asset managers, fund administrators and prime brokers. The modular Paladyne Suite includes order management, portfolio management, reference data management, data warehouse and custom reporting and reconciliation, and is complemented by the Paladyne Network, an integrated network of leading 3rd-party software and market data firms. The solution can be delivered onsite or via Paladyne's industry-leading application service provider solution, - SSAE 16-certified Paladyne ASP. Paladyne was established in 2005 and acquired by Broadridge in 2011 and now serves over 225 clients worldwide. The firm has approximately 180 employees and is headquartered in New York, with regional offices in New Jersey, London, Russia and Hong Kong.

For more information, please visit paladyne.com.

About Broadridge

Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with more than $6 billion in revenues, provides the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for banks, broker-dealers, asset and wealth managers and public companies. Broadridge’s infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operations platforms underpin the daily trading of more than U.S. $10 trillion of equities, fixed income and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries.

For more information about us, please visit www.broadridge.com.

To contact media relations, please email us at mediarelations@broadridge.com.